Whether it's embracing your psoriasis, showing off your stretchmarks or celebrating mothers' real post-birth bodies, we're here for women proudly displaying their natural, unfiltered beauty.
That's why Figleaves is top of our list of body-positive brands right now for rejecting unachievable beauty standards with their empowering new lingerie campaign.
The fashion shoot, titled In Living Colour, is fronted by British model, Leslie Sidora, and looks to promote a realistic body image with its honest, unretouched images, far away from the filtered perfection of conventional beauty campaigns.
In keeping with Figleaves' body positive Instagram messaging, the new campaign features a diverse line-up of models including Brazilian-born model Marianne Lima, Danish model Nynne Dehnfjeld and South African model Andrea Scheepers, who look like they're having a damn good time celebrating their natural selves.
The bold, brightly colored underwear is available in an impressive 130 bra sizes up to a H cup size too, so there's every change of finding your perfect fit.
"At Figleaves we are committed to providing beautiful lingerie and swim for all women, whatever their shape," the brand's head of buying, Jenni Burt, said of the new campaign. "And we recognize that all women want to enjoy the latest styles and on-trend colors; not just basics in limited standard colors."
Leslie Sidora, who rose to fame on Instagram, added that she hoped the new campaign would show that women should not have to conform to societal pressures, as well as proving the power of positive representation.
"The industry and society tend to give us the wrong idea but I hope that with the new diversity in media it will help girls feel more confident," she commented. "Look at yourself in the mirror and realize how beautiful you are. Tell yourself those things: you’re beautiful, you’re strong – with or without stretch marks, cellulite, a belly."
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