Skip to main content

Salman Khan’s ‘Race 3’ makes profit before release

Starring Salman Khan, Jacqueline Fernandez and others, ‘Race 3’ is expected to release in 4,000-5,000 screens today.
New Delhi: Salman Khan’s Eid offering this year, action thriller Race 3, that releases on Friday, is already profitable.
Khan has turned distributor with the film and has sold the theatrical rights across the country. Going by the ₹339 crore business of his last film, Tiger Zinda Hai, which is the benchmark in this case, Race 3 has managed impressive distribution prices.
Trade experts expect the domestic lifetime business of the film to inch close to ₹275-300 crore, which pegs the share of the actor at ₹150 crore. Box office collections of any film are divided between producers, distributors and exhibitors.
Another ₹40 crore is expected from overseas territories where the film can make around ₹75 crore in box office collections.
“The Race franchise is already huge and Salman stepping in has made it even bigger. The buzz in the trade is extremely positive,” said Atul Mohan, editor of trade magazine Complete Cinema.
While the previous Race instalments were both hits with earnings of ₹60 crore and ₹93 crore, respectively, Utpal Acharya, founder of film company Indian Film Studios, said the franchise has commanded an urban fan following. With Khan coming in, the franchise will have a wider mass base, he said.
Further, the Remo D’Souza-directed film made at a budget of ₹100-110 crore, has sold its satellite TV and digital media rights for ₹130 crore to Star India and Amazon Prime Video, respectively, according to film trade experts.
In July last year, Amazon Prime struck a deal with the actor that gave it exclusive rights to films made by Salman Khan Ventures, beginning with the Kabir Khan directed Tubelight, straight after theatrical release and two months before satellite, television broadcast or any other form of distribution.
While the exact value of the long-term deal remained unclear, trade experts say the agreed price is paid in instalments and Race 3 is likely to have been picked up for ₹80 crore. Star India, on the other hand, has acquired the satellite rights for ₹50 crore. Star India declined to comment on the story while Amazon did not confirm the size of the deal.
The film that stars Anil Kapoor, Bobby Deol and Jacqueline Fernandez, besides Khan, is expected to release in 4,000-5,000 screens. Apart from BlackBerry and Paytm as brand partners, producers Khan and Tips Films have gone all out with promotions, including appearances on reality shows, and an aggressive digital marketing campaign.

Comments

Post a Comment

Popular posts from this blog

Emma Thompson: I was always paid less than my male counterparts

Emma Thompson says she was always paid less than her male colleagues. The 59-year-old actor-writer said women are still treated as “second-class citizens”. She also advocated to publish salaries to reveal the gender pay gap. “I was always paid less than my male counterparts. Publishing figures is the first step. “It’s a forensic way of looking at how women are second-class citizens, and I appreciate that because it’s not emotional. This is the fact: this person does the same work for less money, and that’s just wrong,” Thompson told Good Housekeeping magazine. Play Video 42s Hamleys unveil Harry Potter-themed floor Hamleys toy shop on Regent Street in London unveils a new Harry Potter floor showcasing toys inspired by JK Rowling's books and films. The Oscar-winning star urged women to be financially independent. “Earn your own living and keep your own money. It’s your cash and you should always decide what to do with it,” she said. Emma Tho...
Post a Comment
Read more

Bigg Boss Malayalam: Here’s how much Shweta Menon, Ranjini Haridas and others are paid to be on the show

The first season of Bigg Boss Malayalam hosted by Superstar Mohanlal has a slew of popular celebrities. And some of these contestants get a hefty pay cheque depending on the popularity they already enjoy among fans. According to sources, Shweta Menon is the highest paid contestant in the house. Her per day pay cheque is said to be Rs 1 lakh and she is followed by Ranjini Haridas, who was introduced on the show by Mohanlal as one of the most important contestants. The popular TV anchor reportedly gets paid about Rs 80,000 on a daily basis. While comedian Anoop Chandran’s salary is more than Rs 71,000 per day, actor Pearle Maaney is paid Rs 50,000. Archana Suseelan, known for playing negative roles in Malayalam TV serials, takes home Rs 30,000 per day. Film and stage actor Hima Shankar receives Rs 20,000 each day she spends in the newly-constructed Bigg Boss house, added the source. Other contestants Deepan, Tharikida Sabu and Manoj Varma fall in the lower pay bracket as each o...
Post a Comment
Read more

Bobby Deol was the ‘it boy’ of the 90s but will his comeback still hold that charm?

With his curly hair, bobbling head and round sunglasses, we still think of “ Duniya Haseeno Ka Mela ” when we think of Bobby Deol. After a string of popular films like Gupt and Soldier among others, Bobby made quite a name for himself in the 90s. Bobby was never known for his acting chops. What he was known for was his swag, even though the word did not exist back in the day. His undeniable charisma and those long wavy hair made him stand out in the crowd. The 90s were a much simpler time. Words like nepotism weren’t thrown around before a star kid’s debut and hence, Bobby Deol was proudly known as  Dharmendra ’s younger son. His older brother  Sunny Deol  was already the  dhai -kilo-ka-haath man and here was Bobby, trying to make googly eyes at the ladies. It was expected that with Bobby entering the world of movies, this family would turn into a crackling team. Gupt, one of the rare Hindi films that really holds your attention till the end, was quite a hit...
Post a Comment
Read more